Marketing transformation is the process of rethinking and redesigning your marketing function and ecosystem, making it fit for the future. Besides aligning with purpose, we assess the current state and scope and define the desired state. Including the operational aspects of marketing, effectiveness and efficiency. We look at the marketing strategy, processes, resources, operating models, technology enablers, onshore versus offshore, agency strategies, skills and capabilities. The client experience and journey need to live up to its purpose and promise. As well as being agile, to deal with increasing demands, new services, products and fast paced innovation.
We can support in: